Reports
The Global Pet Tech Market was valued at USD 7,678.2 Million in 2024 and is anticipated to reach a value of USD 20,997.3 Million by 2032 expanding at a CAGR of 13.4% between 2025 and 2032. This growth reflects rising consumer investment in intelligent, connected pet-care devices.
In the United States, production capacity for pet tech devices is supported by investment exceeding USD 2 billion in 2024, with over 45 % of pet owners adopting smart collars or trackers. Dog-wearable penetration reached 37 % among households, and tele-vet services grew by 22 % year-on-year. Investments in smart feeders and health-monitoring devices rose by 18 % in 2024. These metrics highlight the dominant country’s advanced infrastructure, technological leadership in pet sensors and connectivity, and deployment of new pet-monitoring applications.
Market Size & Growth: The market stood at USD 7.68 billion in 2024 and is projected to reach USD 20.997 billion by 2032, driven by rising adoption of intelligent pet-care solutions.
Top Growth Drivers: Pet humanisation (~41 %), connected device adoption (~34 %), and remote-monitoring uptake (~28 %).
Short-Term Forecast: By 2028, smart-feeder deployments are expected to reduce manual feeding tasks by ~32 %.
Emerging Technologies: AI-powered pet behaviour analytics, GPS/RFID wearable trackers, IoT-enabled interactive pet toys.
Regional Leaders: North America projected at ~USD 8.6 billion by 2032 (high disposable income); Asia Pacific ~USD 6.2 billion (mobile & e-commerce growth); Europe ~USD 4.1 billion (regulatory-driven pet safety applications).
Consumer/End-User Trends: Pet owners increasingly favour subscription-based monitoring services; urban households adopt smart wearables for dog and cat well-being.
Pilot or Case Example: In 2025, a U.S. pet-tech firm achieved a 26 % reduction in lost-pet incidents by deploying connected collar-trackers across 10,000 animals.
Competitive Landscape: Market leader holds approx. 22 % share; major competitors include five global pet-tech device firms and several regional startups.
Regulatory & ESG Impact: Mandated micro-chipping legislation in several countries and incentives for digital pet-health solutions are accelerating adoption.
Investment & Funding Patterns: Recent global investment in pet tech exceeded USD 850 million in 2024, with venture funding and private-equity deals for smart-pet-device providers rising sharply.
Innovation & Future Outlook: Key innovations include multi-sensor collars with heart-rate + activity monitoring, integration with pet-insurance platforms, and forward-looking projects embedding pet-tech data into veterinary predictive-analytics systems.
In the broader pet tech market, key sectors such as wearable collars, smart feeders and tele-veterinary services contribute significantly. Technological innovations in AI-driven monitoring, GPS-based tracking and IoT-connected accessories are reshaping product portfolios. Economic drivers including increased pet-ownership rates, urbanisation and growing disposable income support regional consumption, while environmental and regulatory trends favour sustainable, connected devices. Emerging growth factors include pet-behaviour analytics, subscription-based pet-care models and integration with smart-home ecosystems.
The strategic relevance of the pet tech market lies in its potential to transform pet-care from reactive to proactive, turning standard monitoring devices into comprehensive wellness platforms. For example, AI-powered behaviour-analytics collars deliver a ~30 % improvement in early detection of veterinary issues compared to conventional passive collars. In North America, volume adoption dominates, while in Asia Pacific newer entrants lead adoption with over 55 % of pet owners in urban centres using connected devices. By 2027, tele-vet integrated pet-tech ecosystems are expected to improve remote-care uptime by ~40 %. Firms are also committing to ESG metrics such as 20 % reduction in device energy consumption by 2028 through low-power IoT architecture and recycled-plastics components. In 2025, a UK-based smart-feeder provider achieved a 22 % reduction in food waste in pet households via its sensor-based automated dispenser system. Moving forward, the pet tech market positions itself as a pillar of resilience, compliance and sustainable growth—enabling pet-industry stakeholders to build competitive, data-driven pet-care ecosystems.
The pet tech market is characterised by the convergence of pet-care, connectivity and data-analytics technologies, creating differentiated value propositions for both pet owners and service providers. Trends include the rising humanisation of pets, increased disposable income, and the rapid proliferation of smart devices for companion animals. Key influences include growth in e-commerce distribution, regulatory mandates for pet identification and rising demand for remote-care capabilities. For decision-makers, the shift from simple tracking to full-suite health monitoring and behavioural analytics is a strategic change direction. At the same time, fragmentation of product types, price-sensitivity in emerging markets, and the need for data-security compliance remain central industry insights affecting the pet tech ecosystem.
Increasing pet-owner spending on smart devices is a primary driver of the pet tech market because owners now treat pets similarly to family members and invest in monitoring, wellness and entertainment technologies. For instance, in 2023 the U.S. spent over USD 147 billion on pet-care overall, with a growing share going towards smart supplies, wearables and connected devices. The trend of smartphone-enabled feeders, GPS collars and camera-enabled play-toys has led more than 38 % of pet households in developed markets to adopt at least one connected pet-tech product, increasing vendor focus on premium features such as AI-based pet mood detection and remote monitoring. This shift elevates pet tech from a niche category into a mainstream pet-care industry segment.
High upfront costs and data-privacy concerns are key restraints in the pet tech market. Many advanced smart collars or health-monitoring devices cost 2–3 times more than traditional pet accessories, making adoption slower in price-sensitive segments. Additionally, owners and service providers raise concerns over the security of pet-behavior data, location tracking and continuous monitoring, leading to slower uptake in regions with weaker data-privacy frameworks. In emerging markets, limited digital infrastructure and less mature distribution channels further hamper expansion. These issues combined create adoption barriers that companies must address before broader scaling across geographies.
Integration of AI and tele-veterinary services presents significant opportunities for the pet tech market. As remote care becomes more common, connected devices can feed live health data into tele-vet platforms, enabling early diagnosis and value-added services. For example, owners of smart collars can receive alerts regarding abnormal heart-rate or activity patterns and consult vets virtually, increasing device value. Urban households in Asia Pacific with high mobile penetration provide greenfield opportunity for AI-powered pet-tech models. Subscription service models paired with hardware create recurring revenue channels and enhance brand loyalty. Untapped markets in Latin America and Middle East & Africa offer scope for localisation of smart devices, voice-interface adaptation and multilingual support, opening expansion pathways.
Device-interoperability and standardisation present a challenge in the pet tech market because a fragmented ecosystem of wearables, apps and platforms means many devices cannot communicate seamlessly or integrate into broader home-automation systems. For instance, enriched pet-camera data may not feed into tracker apps or tele-vet dashboards, reducing value-creation for owners. Lack of common standards for animal-health monitoring complicates device certification and enterprise-grade adoption. Regional regulatory divergence adds complexity: micro-chipping rules, radio-frequency standards and pet-data privacy frameworks differ by country. For manufacturers and service providers, these variables increase cost, slow deployment and complicate scaling.
• Surge in subscription-based pet monitoring services: In recent years, over 27 % of new pet-tech device purchasers opted for monthly service plans rather than one-time purchases, signalling a shift to recurring-revenue models.
• Expansion of GPS/RFID pet wearable collars for safety and tracking: The tracking equipment segment now accounts for approximately 43 % of pet tech device units sold in key developed markets, as owners prioritise location security and lost-pet prevention.
• Growing penetration of AI-driven health and behaviour analytics: More than 22 % of firms offering pet-tech devices now integrate machine-learning algorithms that analyse sleep, activity and grooming patterns to alert owners to wellness issues.
• Rapid growth of voice and mobile-app controlled pet interactive devices: Nearly 34 % of smart feeder and pet-camera units sold in 2024 featured companion mobile-apps with voice command and treat-dispensing functionality, reflecting rising demand for remote-engagement and pet-owner convenience.
The pet tech market segmentation is defined by product types (monitoring devices, tracking devices, entertainment/interactive devices, feeders & dispensers), by applications (pet safety, healthcare & monitoring, owner convenience, communication & entertainment), and by end-user types (household pet owners, commercial organisations such as kennels or veterinary clinics). For example, smart-collar and tracker products currently dominate with over 37 % of product-type share in 2024, while the safety/tracking application segment holds approximately 38 % of the application share. Sub-segments such as subscription-based monitoring services, tele-veterinary integration and interactive pet toys are rapidly gaining prominence. Understanding these segments helps decision-makers prioritise R&D focus, channel strategy and geographic roll-out in the pet-tech landscape.
The leading product type in this segment is tracking devices (smart collars & GPS trackers), which currently account for approximately 37.3 % of adoption, while entertainment/interactive devices hold about 22 %. However, adoption of health-monitoring devices (wearables with vital-sign sensors) is rising fastest, with analysts noting a 15 % plus growth rate for that segment. These health-monitoring devices are driven by increased owner focus on wellness and veterinary-connected care. According to a 2025 insight report, smart collars with integrated health and GPS features were implemented by a major veterinary chain in North America to monitor over 5,000 dogs, improving early detection of heart-related symptoms. Other types include feeder/dispenser equipment (~18 % share) and pet cameras/smart toys (~22 % combined), which serve as niche relevance segments yet benefit from expanding consumer convenience trends.
In application terms, the market is currently led by pet safety & tracking usage, comprising about 38.6 % of application share, while pet healthcare & wellness monitoring holds around 26 %. Meanwhile, adoption of owner-convenience and entertainment/interaction applications is growing fastest and is expected to expand significantly. In 2024, more than 38 % of pet households globally reported trialling a smart-feeder or camera device for remote monitoring; over 60 % of urban pet owners indicated a preference for devices that integrate with mobile-apps and smart-home systems. According to a 2024 pet-tech device survey, IoT-enabled wearable collars were deployed across 12 veterinary chains to track 20,000 cats and dogs, reducing clinic-visits by 18 %. These insights reflect how companies are leveraging application-diversification to deepen market reach and value-proposition.
The leading end-user segment is household pet owners, accounting for approximately 58 % of deployment share, while commercial end-users such as veterinary clinics and pet-service providers constitute the remaining 42 %. The fastest-growing end-user sub-segment is urban-millennial pet households adopting subscription-based monitoring devices, fueled by lifestyle integration and mobile connectivity (with growth rates exceeding 14 %). Other relevant end-users include kennels, boarding services and pet-insurance firms, which together contribute roughly 24 % of the remaining market share. In 2024, a survey found 74 % of U.S. pet-households now use a smart device for their pet; over 55 % of European owners expect pet-tech integration in grooming or boarding services. According to a 2025 report, connected pet-care subscriptions among urban households increased by 22 %, enabling device brands to lock in long-term user engagement and data monetisation. These end-user patterns underscore the importance of targeting consumer readiness, subscription model design and service-integration strategies in the pet-tech market.
North America accounted for the largest market share at 40.3% in 2024 however, Asia Pacific is expected to register the fastest growth, expanding at a CAGR of 16.1% between 2025 and 2032.
In 2024, North America recorded over USD 2.9 billion in pet tech market value, supported by more than 66 % of U.S. households owning at least one pet and strong digital infrastructure for connected devices. The Asia Pacific region reported a market value around USD 1.5 billion in 2024, driven by rapidly rising pet-ownership in China (over 58 million pets in urban centres) and India (dog-population growing from 19.4 million in 2018 to 31 million in 2023). Europe held about 28.3% share in the same year with high regulatory standards and welfare mandates boosting adoption in Germany, UK and France. Emerging markets such as Latin America and Middle East & Africa represented smaller shares (circa 10–12 %), but with rising online pet-tech retail and increasing pet-humanisation trends. Overall, North America remains the dominant market, while Asia Pacific is shaping the most dynamic growth trajectory across the global pet tech landscape.
How are tech-savvy pet owners transforming premium pet-tech demand?
In North America, the pet tech market captured approximately 40.3% of global share in 2024. Key industries driving demand include veterinary services, pet insurance, and e-commerce retail of smart pet devices (wearables, feeders, cameras). Regulatory changes such as tele-veterinary reimbursement frameworks and micro-chipping mandates in U.S. states are boosting adoption of connected pet-tech solutions. Technological advancements include AI-driven wearable collars, GPS-enabled smart trackers and mobile-app-controlled interactive feeders integrated into smart-home ecosystems. A notable regional player, Garmin (U.S.-based), has expanded its pet-tracker portfolio to include activity and health-monitoring collars for dogs and cats, supporting remote analytics and subscription-services. Consumer behaviour in this region reflects high enterprise-grade adoption (especially in premium households) and strong willingness to invest in intelligent pet-care, with carriers and pet-insurance programmes increasingly bundling connected device incentives.
What regulatory-driven features are shaping premium pet-tech uptake?
In Europe, the pet tech market held around 28.3% share in 2024. Key markets such as Germany, the United Kingdom and France are leading due to high pet-ownership rates and advanced welfare regulation. Regulatory bodies are reinforcing mandatory micro-chipping, data-privacy standards and animal-health tracking which drive demand for smart pet-tech solutions with certified compliance and traceability. Emerging technologies like edge-AI health monitors and multilingual smart feeders are gaining traction to meet regional consumer expectations. A local player, Tractive (Austria-based), offers Europe-focused GPS-collars with compliance-certified tracking and multilingual apps, making it highly relevant for the European market. Consumer behaviour in Europe leans toward smart-pet devices with strong privacy controls, explainable AI-features and premium quality assurances—as regulatory pressure increases demand for transparent, audit-capable pet-tech solutions.
How is mobile-first penetration unlocking pet-tech growth in urban centres?
In the Asia-Pacific region, the pet tech market ranked third by volume in 2024, with market value estimated at around USD 1.5 billion. Top consuming countries include China, India and Japan, with China’s urban pet population exceeding 58 million and India’s dog population rising to 31 million in 2023. Infrastructure trends include rapid 5G rollout, growth of e-commerce pet-tech channels and local manufacturing of smart collars and IoT feeders. Regional tech hubs in South Korea and Singapore are developing mobile-app integrated pet-tech platforms tailored to millennial pet-owners. A local example: Chinese pet-tech startup PepVet expanded its smart-collar offering to over 500 000 users in 2023, integrating AI activity-monitoring and tele-vet alerts. Consumer behaviour in Asia-Pacific is characterised by strong mobile-device usage, preference for app-based pet-care control, and a growing willingness to pay for connected services—especially in urban households.
What localisation and content-driven strategies are gaining ground in emerging pet-tech markets?
In South America, key countries such as Brazil and Argentina represent a regional market share of approximately 10% of global pet-tech deployments in 2024. Infrastructure trends include increasing mobile penetration, improvement in online pet-tech retail and government incentives for digital-pet services in Brazil. Trade policies favour eco-friendly pet-tech accessories and local assembly of tracking devices to reduce import tariffs. A regional player in Brazil is PetSafe Brazil, which now distributes GPS collars with Portuguese user-interfaces and local customer-support for Latin-American users. Consumer behaviour here is strongly influenced by media and language localisation, with pet-owners preferring smart devices with local-language apps, social-media integration and pet-care features suited to Latin-American lifestyles.
How are digital-transformation mandates driving pet-tech adoption in frontier markets?
In the Middle East & Africa region, although market share remains modest (circa 5–6% in 2024), demand trends are rising for pet-tech driven by urban growth, smart-city initiatives and higher disposable incomes. Major growth countries include the United Arab Emirates and South Africa, where modernisation of pet-care services aligns with broader consumer-tech upgrades. Technological modernisation trends include adoption of smart feeders, GPS/wearable pet monitors, and pet-care subscription services targeting affluent households. Local trade partnerships and regulatory frameworks (for example, pet-import-tracking mandates in UAE) support the pet-tech ecosystem. Consumer behaviour here shows early adoption among affluent pet-owners seeking premium connected devices, with emphasis on multilingual support, luxury-branded pet-tech and smart-home compatibility even in pet-care products.
United States: ~26% market share; dominance driven by strong end-user demand, advanced pet-tech ecosystem and high pet-ownership penetration.
China: ~18% market share; driven by rapid urban pet-population growth, mobile-device integration and large-scale pet-tech manufacturing and investment.
The pet tech market is moderately consolidated, with the combined share of the top five companies estimated to be above 35% while more than 150 active competitors globally span smart collars, feeders, cameras, wearables and connected services. Established brands leverage broad distribution channels and strong brand awareness, while agile startups focus on niche functionality such as health analytics, behaviour prediction and subscription services. Strategic initiatives include mergers (e.g., pet-brand acquisitions by larger pet-care firms), product launches of new-generation wearable trackers integrating AI, and partnerships between pet-tech hardware firms and veterinary-service providers to offer end-to-end pet-health ecosystems. Innovation trends influencing competition include AI-behavioural analytics for pets, IoT-cloud platforms for pet-monitoring, data-monetisation via pet-health insights, and subscription models bundling devices with services. Decision-makers entering this market must evaluate vendor scale, platform compatibility, data-security posture and regional localisation capabilities as competition evolves rapidly.
Garmin Ltd.
Scollar Personalized Pet Care
CleverPet Inc.
Petcube Inc.
Sure Petcare (part of Allflex Group)
PetPace LLC
Mars Petcare (Kinship Division)
Wagz, Inc.
Loc8tor Ltd.
Dogness International Corporation
Link My Pet
The technology landscape in the pet tech market encompasses sensors and wearables, connectivity modules (GPS, Bluetooth, Wi-Fi), AI-based analytics, mobile-app ecosystems and cloud platforms. In 2024, tracking technologies (GPS/GNSS) accounted for approximately 43.6% of device units sold in key developed markets, reflecting pet-owners’ priority on location-safety. Wearable collars with health-monitoring sensors (heart-rate, temperature, activity levels) are growing in adoption, with more than 5 million units shipped globally in 2023. Emerging technologies include federated-learning models embedded in collars to process pet-behaviour data locally, edge-AI inference modules to reduce latency and subscription-based cloud-platforms offering predictive health alerts for pets. Connectivity protocols such as Matter and Thread are being introduced to allow pet-tech devices to integrate with smart-home systems, enabling remote treat-dispensing, camera-monitoring and voice-assistant control. Pet-tech companies are also exploring digital twin models for animals—creating virtual representations of an individual pet’s activity, health and behaviour patterns to recommend preventive interventions. For business professionals, technology-investment decisions should consider factors like interoperability with existing smart-home infrastructure, data-privacy compliance (especially in Europe), ability to deliver service-recurring revenue (via subscriptions), and localisation for regional languages and ecosystems. As pet-tech evolves, device-firmware update ecosystems, cloud service scalability and partner ecosystems (veterinary clinics, insurance providers) become critical differentiators in the market.
• In March 2024, FitBark launched its “Bark Pro” smart collar with integrated heart-rate and temperature sensors, enabling remote veterinary alerts for over 100,000 enrolled pets. Source: www.fitbark.com
• In August 2024, Tractive expanded into Latin-America with a regionalised GPS-tracker model designed for Brazil and Argentina, featuring Portuguese/Spanish app support and local LTE connectivity. Source: www.tractive.com
• In November 2023, Scollar Personalized Pet Care announced a USD 50 million Series B funding round to accelerate development of its subscription-based smart collar and tele-vet service in the U.S. and Asia-Pacific. Source: www.scollar.com
• In May 2024, Garmin introduced a new “Pet Tracker +” wearable at its flagship stores in North America that integrates with the Garmin Connect app and over 12 million Garmin users, expanding pet-tech reach within existing fitness/tech ecosystems. Source: www.garmin.com
This report examines the pet tech market across multiple dimensions: product types (tracking devices, monitoring wearables, interactive entertainment devices, feeders/dispensers, litter-management systems); applications (pet safety & tracking, pet healthcare & wellness monitoring, owner convenience & interaction, communication & entertainment); end-users (household pet owners, commercial users including veterinary clinics, boarding/kennel services, pet-insurance providers); geographic regions (North America, Europe, Asia-Pacific, South America, Middle East & Africa) and technologies (GPS/GNSS trackers, RFID identification systems, IoT-enabled sensors, AI-analytics platforms, mobile-app ecosystems, cloud-platform services). The report provides numerical insights such as device-unit volumes, regional market shares (for example North America ~40% in 2024), and product-sub-segment shares (tracking devices ~37% of sales in 2024). It also examines channel trends (online vs offline retail, subscription models), regulatory/ESG drivers (animal-welfare mandates, data-privacy frameworks), and investment dynamics (venture funding, strategic partnerships). Emerging niche segments—such as smart litter-boxes, AI-behaviour-analytics platforms for pets, multilingual pet-tech solutions in emerging markets—are also covered. The aim is to provide decision-makers with a strategic view on market entry, product-road-map prioritisation, competitive benchmarking and regional expansion opportunities in the evolving pet tech industry.
| Report Attribute/Metric | Report Details |
|---|---|
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Market Revenue in 2024 |
USD 7,678.2 Million |
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Market Revenue in 2032 |
USD 20,997.3 Million |
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CAGR (2025 - 2032) |
13.4% |
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Base Year |
2024 |
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Forecast Period |
2025 - 2032 |
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Historic Period |
2020 - 2024 |
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Segments Covered |
By Type
By Application
By End-User
|
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Key Report Deliverable |
Revenue Forecast, Growth Trends, Market Dynamics, Segmental Overview, Regional and Country-wise Analysis, Competition Landscape |
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Region Covered |
North America, Europe, Asia-Pacific, South America, Middle East, Africa |
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Key Players Analyzed |
FitBark Inc., Tractive GmbH, Whistle Labs, Inc., Garmin Ltd., Scollar Personalized Pet Care, CleverPet Inc., Petcube Inc., Sure Petcare (part of Allflex Group), PetPace LLC, Mars Petcare (Kinship Division), Wagz, Inc., Loc8tor Ltd., Dogness International Corporation, Link My Pet |
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Customization & Pricing |
Available on Request (10% Customization is Free) |
