Educational Toys Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Product Type (Sports and Outdoor Types, Games And Puzzles, Building Sets and Others), By Age Group (Upto 5 Years, 5 To 10 Years, and Above 10 Years), By Distribution Channel (Specialty Stores, Supermarket/ Hypermarket, Departmental Stores, Online Channels and Others), and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Educational Toys Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Product Type (Sports and Outdoor Types, Games And Puzzles, Building Sets and Others), By Age Group (Upto 5 Years, 5 To 10 Years, and Above 10 Years), By Distribution Channel (Specialty Stores, Supermarket/ Hypermarket, Departmental Stores, Online Channels and Others), and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)
Region: Global
Published: November 2023
Report Code: CGNCGS52
Pages: 251

The global educational toys market was valued at USD 58,237.4 Million in 2022 and is anticipated to reach a value of USD 160,523.8 Million by 2030 expanding at a CAGR of 13.6% between 2023 and 2030.

The educational toys are the toys that are essential to children's development and growth. As learning educational toys help children develop their logical and reasoning abilities as well as their capacity to gather spatial awareness, these serve as vital for cognitive development. Children acquire knowledge, improve their abilities to interact with others, and have fun while playing with toys and board games. The learning and educational toy market is expanding as a result of children's growing desire for toys with educational and strategy components. A number of factors are driving the expansion of the toy sector, such as parents' increasing enthusiasm in educational toys, recognition of the cognitive advantages of building toys, and the rise of mobile gaming. The growing appeal for conventional leisure pursuits among younger generations is anticipated to propel the market. The growing inclination of millennials towards retro games during social events is expected to accelerate the market's expansion. The market is going to grow at a faster rate due to the growing popularity of retro games.

Educational Toys Market Major Driving Forces

Growing Consumer Awareness:  The growing consumer awareness of health and wellness is a major factor driving the educational toy market. The demand for educational toys that are thought to be healthier and more natural has increased as a result of this increased awareness.

Technological Advancements:  Technological developments in the educational toy sector have given rise to greater efficiency and environmentally friendly manufacturing techniques, which has further boosted market expansion.

Substantial Investments by Key Players: key players in the industry are making substantial investments, which are anticipated to drive innovation and fuel market expansion. These investments primarily focus on the development of new products and the expansion of distribution networks, which in turn will stimulate future demand.

Shifting Trends in Education: The appetite for toys that complement contemporary teaching methods is growing as a result of educational principles that emphasize experiential, hands-on learning. The adoption and growth of educational toys that support classroom instruction are probably going to increase.

Educational Toys Market Key Opportunities

Growth in E-Commerce: The key market players are going to have enticing opportunities to promote their innovative and popular product line via e-commerce websites as a result of the global digitalization trend and customer’s growing propensity to shop online. Due to the fact that online platforms expand the market for these products, this would further accelerate the growth of the learning and educational tools market.

Expanding Need for STEM Education: In modern times, the importance of STEM education—science, technology, engineering, and math—is becoming more and more significant. As a consequence, there is a rising need for educational toys that encourage kids' STEM skill development. Companies can profit from this development by creating and promoting STEM-focused educational toys.

Development of Specific Skills In Children: Many varieties of educational and learning toys are closely related to the development of particular skills. Several toddlers use these educational and learning toys to enhance their senses of touch, hearing, and sight. For example, playing with colorful, bright toys can improve one's vision. In a similar vein, toys that make various noises could aid in improving hearing. As a result, while using these toys, kids can grow as individuals and enhance their communication abilities.

Educational Toys Market Key Trends

·         The demand for educational toys is being driven by parents' and educators' growing recognition of the significance of STEM education for children's future success.

·         Tech-enabled educational toys are growing in popularity since they give kids a more dynamic and interesting learning experience.

·         For the purpose of making educational toys more beneficial and engaging for kids, they are becoming more and more gamified and customized.

·         Educational toys are concentrating on helping kids develop their social-emotional abilities in addition to their academic abilities.

·         Sustainable educational toys with minimal adverse ecological effect or constructed from recycled materials are gaining popularity among parents.

Region-Wise Market Insights

Asia Pacific accounted for the largest market share at 33.8% in 2022 moreover, Asia Pacific is also expected to register the fastest growth, expanding at a CAGR of 14.3% between 2023 and 2030.

In the Asia-Pacific area, the market for educational toys is expanding quickly. Malaysia, China, India, and other nations have a major impact on the market's expansion. The primary drivers of the market are improved demographic surroundings and a notable increase in the financial capacity of parents. The area is seeing an increase in the more youthful middle-class population as well as a cultural parenting trend away from traditional schooling and toward educational playtime. Additionally, one of the main trends driving the growing popularity of educational toys in the Asia-Pacific region is the increased focus on helping students develop their academic skills in a variety of subjects from a young age. In North America, a strong awareness of the value of early childhood education has created a sizable market for educational toys. A robust economy helps the market because more parents are willing to spend money on educational toys for their kids. Personalized learning experiences, educational apps, and toys with a STEM theme are all in vogue. Trends highlighting inclusivity and diversity in toy representation also have an impact on the market.

Market Competition Landscape

The global educational toys market is characterized by a high degree of competition among a large number of manufacturers. Key players in the educational toys market engage in strategies aimed at gaining a competitive edge. The strategies that are implemented by various vendors include strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the learning and educational toys market. Prominent players in the market include:

·         All Star Learning Inc.

· Ltd.

·         Evollve Inc.

·         Fat Brain Toys LLC.

·         HABA USA

·         Johnco

·         Learning Resources Ltd.

·         LEGO System AS

·         Little Genius Toys Pvt. Ltd.

·         Mattel Inc.

·         Melissa and Doug

·         Mishka AI

·         My Luxeve Pty Ltd.

·         Oriental Trading Co.

·         Pegasus for kids

One of the top toy manufacturers worldwide, Mattel provides a huge selection of educational toys for kids of every demography. Hot Wheels Track Builder toys, LeapFrog toys, and Fisher-Price Learn & Grow toys are a few of its well-known educational toys. LeapFrog is another prominent player in the educational toy industry, providing a diverse array of interactive learning products for kids. The LeapFrog LeapPad tablet, LeapFrog LeapReader reading system, and LeapFrog Learning Friends toys are a few of its well-known educational toys.

Report Attribute/Metric


Market Revenue in 2022

USD 58,237.4.0 Million

Market Revenue in 2030

USD 160,523.8 Million

CAGR (2023 – 2030)


Base Year


Forecast Period

2023 – 2030

Historical Data

2018 to 2022

Forecast Unit

Value (US$ Mn)

Key Report Deliverable

Revenue Forecast, Growth Trends, Market Dynamics, Segmental Overview, Regional and Country-wise Analysis, Competition Landscape

Segments Covered

·         By Product Type (Sports and outdoor types, Games and Puzzles, Building Sets and Others)

·         By Age Group (Upto 5 years, 5 to 10 years, and Above 10 years)

·         By Distribution Channel (Specialty Stores, Supermarket/ Hypermarket, Departmental Stores, Online Channels and Others)

Geographies Covered

North America: U.S., Canada and Mexico

Europe: Germany, France, U.K., Italy, Spain, and Rest of Europe

Asia Pacific: China, India, Japan, South Korea, Southeast Asia, and Rest of Asia Pacific

South America: Brazil, Argentina, and Rest of Latin America

Middle East & Africa:  GCC Countries, South Africa, and Rest of Middle East & Africa

Key Players Analyzed

All Star Learning Inc., CocoMoco Kids, Ltd., Evollve Inc., Fat Brain Toys LLC., HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Pegasus for kids, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd.

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