Low-calorie Food Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Product Type (Aspartame, Sucralose, Stevia, Saccharin, and Cyclamate), By Application (Beverages, Food, Healthcare, Tabletop, and Others), By Sales Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

The global low-calorie food market was valued at USD 11,467.3 Million in 2022 and is anticipated to reach a value of USD 20,506.4 Million by 2030 expanding at a CAGR of 7.7% between 2023 and 2030.

Low-calorie food is a food that contains fewer calories than a regular quilted blanket that helps with weight management by controlling hunger. It promotes a feeling of fullness due to its high water and fiber content. Low-calorie foods can be found in fruits, vegetables whole grains, low-fat dairy products, and lean proteins. Low-calorie foods are high in nutritional content but low in calories and can help to reduce risk of developing lifestyle diseases. Growing health concerns due to obesity and associated diseases drives the demand of low-calorie food. There are different types of low-calorie products available, including aspartame, sucralose, stevia, saccharin and cyclamate. Low-calorie food has several benefits such as improved heart health, weight loss, reduce risk of diabetes and many more. By consuming fewer calories, bodies are allowed to burn stored fat rather than calories to maintain overall body functions. Low-calorie food can be classified in snacks, beverages, dairy products, frozen meals, and others. Low-calorie snacks are becoming more popular for healthy food options.

Low-calorie Food Market Major Driving Forces

Rapid Rise in Cases of Obesity: The rising cases of obesity and associated diseases around the world are expected to drive the demand for low-calorie food. Obesity caused due to busy professional lives, lack of exercise, and unhealthy eating habits. The rising prevalence of obesity and other diseases driving the low-calorie food market growth.   

Increasing Health Awareness: Consumers are becoming more aware of the health benefits of a low-calorie diet, which is driving the demand for low-calorie food. Growing awareness of healthy lifestyles and risks associated with obesity among consumers is accelerating the adoption of low-calorie food options.

Changing Lifestyles: Changing lifestyles due to rapid urbanization, particularly in developing nations is the major driver of the low-calorie food market. Due to busy lives, consumers are looking for convenient and healthy food options. Low-calorie food provides various advantages to people for losing weight, controlling their diets, and reducing risks associated with obesity.

Increase in Demand for Low-calorie Food: Growing consumer awareness about health benefits and healthy diet due to increasing heath concerns drives the demand for low-calorie food market. Low-calorie foods are convenient, affordable, and healthier food options for consumers.

Low-calorie Food Market Key Opportunities

Investment in Research and Development: The increasing investment in research and development for developing cost-effective and innovative low-calorie food products is expected to create opportunities for market growth.

Increasing Focus on Sustainability:

Consumers are becoming more aware of the environmental impact of the food industry. The increasing focus of manufacturers on sustainability by developing low-calorie food with sustainable ingredients and sustainable packaging materials presents a lucrative opportunity for the market.

Development of New and Innovative Products:

Manufacturers can invest in research and development for innovative production to meet the evolving changing needs of consumers is anticipated to create better opportunities for market growth.

Low-calorie Food Market Key Trends

·         The increasing prevalence of obesity and associated diseases such as diabetes, and heart disease due to unhealthy eating habits and lack of exercise.

·         Growing consumer awareness of the health benefits and low-calorie food leading to increased demand for low-calorie food.

·         Growing popularity for convenient and healthy food among consumers as low-calorie food are being convenient and healthy.

·         Rising focus on sustainable low-calorie food ingredients as consumers are becoming more aware of the environmental impact of food production.

·         Sustainable packaging and shipping solutions to reduce the environmental impact of low-calorie food product distribution.

·         Companies are offering customized and personalized low-calorie food to meet the individual needs and preferences of consumers.

·         Increasing demand for low-calorie snacks among consumers is anticipated to foster the market growth. 

Region-wise Market Insights

North America accounted for the largest market share at 33.2% in 2022 whereas, Asia Pacific is expected to register the fastest growth, expanding at a CAGR of 8.8% between 2023 and 2030.

In North America, the demand is driven by a growing consumer awareness of health benefits lead to adoption of low-calorie food. Rise in obesity rate is accelerated the adoption of low-calorie food as consumers are becoming more aware of health risks. The increasing prevalence of obesity and associated diseases and rising demand for convenient and healthy food options driving the market growth in the region. In Europe, the market growth is driven by growing consumer awareness about health benefits of low-calorie food. Due to rising health concerns, low-calorie foods are growing in popularity in this region. Consumers in major countries such as the United Kingdom, Germany and France increasingly adopting low-calorie food for healthy lifestyles. The Asia Pacific is witnessing a rapid growth in the low-calorie food market. The market growth in this region is attributed to rising disposable income, growing geriatric population, rapid urbanization, and changing lifestyles. In Asia-Pacific, the market is characterized by burgeoning middle class and rising disposable incomes which has created an increasing demand for low-calorie foods. Due to the rising physical activities as increasing health concerns, there is rising demand for low-calorie food. The Middle East and Africa has been witnessing a growing demand for low-calorie foods as increasing health concerns and growing consumer awareness about health benefits of low-calorie food.

Market Competition Landscape

The global low-calorie food market is characterized by intense competition among several prominent manufacturers.  Key players in the low-calorie food market engage in strategies aimed at gaining a competitive edge. These strategies include product innovation, design differentiation, and the incorporation of sustainable and eco-friendly materials to meet evolving consumer preferences. As a growing market trend for low-calorie snacks and beverages, players are investing in development of such products. Established brands leverage their reputation for quality and reliability to maintain market share, while newer entrants focus on disruptive innovations and unique selling propositions.

For instance, in January 2023, PepsiCo, Inc. has launched new beverage line-up, new formulation of Pepsi Zero Sugar that use sucralose and steviol glycosides as sweeteners instead of sugar.

Key players in the global low-calorie food market implement various organic and inorganic strategies to strengthen and improve their market positioning. Prominent players in the market include:

·         PepsiCo, Inc.

·         The Coca‑Cola Company.

·         Groupe Danone

·         Nestlé S.A.

·         Ajinomoto Co., Inc.

·         McNeil Nutritionals, LLC

·         Unilever plc

·         Cargill, Incorporated  

·         The Kraft Heinz Company

·         Abbott Laboratories

·         Ingredion Incorporated

·         Galam Ltd.

·         Zydus Wellness Ltd.

·         Danisco A/S