Hard Kombucha Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Flavor (Fruit Flavors, Herbal/Spiced Flavors, Specialty Flavors), By Alcohol Content (Low-Alcohol, High-Alcohol), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Hard Kombucha Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Flavor (Fruit Flavors, Herbal/Spiced Flavors, Specialty Flavors), By Alcohol Content (Low-Alcohol, High-Alcohol), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)
Region: Global
Published: February 2024
Report Code: CGNFAB452
Pages: 242

The Global Hard Kombucha Market is expected to expand at a CAGR of 23.1% between 2023 and 2030. Kombucha is a fermented beverage that originated in China. It is made by combining a brewed tea mixture with a SCOBY, or symbiotic colony of bacteria and yeast. Despite having alcohol by nature, the alcohol-to-volatile ratio (ABV) is so low (less than.05%) that it has no intoxicating effects. Fruits, spices, and herbs can all contribute more flavors. The flavor profile might also change depending on how long the fermentation process takes. Manufacturers use different strains of yeast, different amounts of sugar, and different fermentation times to produce hard kombucha, which can have an ABV of up to 10%. To manufacture hard kombucha, a few fundamental ingredients include yeast, sugar, bacteria, and tea. After the ingredients were well mixed, they were left to rest in a warm place for a few weeks at a time. During this period, the sweetened tea mixture ferments, creating a moderately sweet, fizzy drink that has the ability to uplift and inspire gratitude. It has used the natural beverage and alcohol sectors to make a fizzy drink. Hard kombucha has been gaining prominence and appeal in the global market for a considerable amount of time due to its delicious flavors and potential health advantages. Throughout the projected time, there is expected to be a rise in the demand for this product.

Hard Kombucha Market Major Driving Forces

Expanding Distribution Channels: Since hard kombucha is now available in more places, such as supermarkets, specialized health stores, and online shopping, its consumer base and accessibility have grown.

Creative Taste Profiles and Branding: A number of hard kombucha companies create unique and creative flavor profiles in an effort to attract customers. Additionally, marketing and branding strategies are helping to differentiate hard kombucha from other alcoholic beverages and attract a larger consumer base. 

Growing Knowledge of Kombucha's Health Benefits: As the movement toward health and wellness gains traction, consumers are gravitating more and more toward better beverage options. Due to its probiotic and antioxidant properties, hard kombucha is acknowledged as a more healthful option than typical alcoholic drinks.

Growing Consumer Demand for Healthier Alcohol Alternatives: As people's awareness of their health increases, they are looking for healthier alcohol substitutes. Because hard kombucha has less calories and sugar and more probiotics than regular beer and wine, it's seen as a better choice.

Hard Kombucha Market Key Opportunities

Growing Acceptance of Fermented Foods: One other important element driving the worldwide hard kombucha market's expansion is the acceptance of fermented foods. Due to their great nutritional content and appealing flavor, fermented foods are becoming more and more popular among consumers in addition to their many health advantages. This includes hard kombucha, which is why future years should see an increase in its appeal.

Online Retail and E-commerce Growth: The proliferation of e-commerce and online retail platforms presents a prospect for hard kombucha producers to broaden their consumer base and enhance their market penetration. Global market expansion and product accessibility are made easier by online sales channels.

Growing Focus on Health and Wellbeing: As consumers search for better options in the alcoholic beverage industry, hard kombucha stands to gain market share. This is due to the growing focus on health and well-being. Use the health benefits of kombucha, such as improved immunity and intestinal health, to attract clients who are concerned about their health.

Hard Kombucha Market Key Trends

·         Consumer desire for healthier and lower-alcohol beverage options is rising.

·         Gaining traction are items that are fermented and high in probiotics.

·         Expansion of the market for craft beverages using cutting-edge flavor characteristics.

·         Growing demand for organic and gluten-free drinks.

·         Adoption of environmentally friendly packaging and sustainable brewing methods.

·         The emergence of fresh distribution channels including direct-to-consumer and internet retail.

·         Use unusual components and plants to experiment with flavors.

·         Partnerships and collaborations between kombucha producers and breweries.

·         There is a need for kombucha varieties with reduced or no added sugar.

·         Raising consumer knowledge of kombucha's benefits for gut health and wellbeing.

Market Competition Landscape

A combination of well-known beverage companies, artisanal brewers, and specialized kombucha producers define the competitive landscape of the global hard kombucha market. Leading companies with large distribution networks and well-known brands, such as Molson Coors Beverage Company (makers of Coors Light and Blue Moon) and The Boston Beer Company, Inc. (manufacturer of Truly Hard Seltzer and Twisted Tea), control the market. In addition, a large number of kombucha brands and craft breweries, such as GT's Living Foods, Brew Dr. Kombucha, and Health-Ade, add to the intensity of competition by providing unique and artisanal flavor profiles. New players and startups are also joining the market with distinctive products as consumer demand for healthier alcoholic beverages rises, driven by trends toward wellness and mindful drinking. Prominent players in the market include:

·         The Boston Beer Company, Inc.

·         Molson Coors Beverage Company

·         Brew Dr. Kombucha

·         Health-Ade

·         GT's Living Foods

·         Kombrewcha

·         Flying Embers

·         JuneShine

·         Boochcraft

·         Unity Vibration Kombucha Beer

·         Wild Tonic

·         KYLA Hard Kombucha

·         Bootleg Bucha

·         Luna Bay Booch

·         Local Roots Kombucha

Report Attribute/Metric


Base Year


Forecast Period

2023 – 2030

Historical Data

2018 to 2022

Forecast Unit

Value (US$ Mn)

Key Report Deliverable

Revenue Forecast, Growth Trends, Market Dynamics, Segmental Overview, Regional and Country-wise Analysis, Competition Landscape

Segments Covered

·         By Flavor (Fruit Flavors, Herbal/Spiced Flavors, Specialty Flavors)

·         By Alcohol Content (Low-Alcohol, High-Alcohol)

·         By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail)

Geographies Covered

North America: U.S., Canada and Mexico

Europe: Germany, France, U.K., Italy, Spain, and Rest of Europe

Asia Pacific: China, India, Japan, South Korea, Southeast Asia, and Rest of Asia Pacific

South America: Brazil, Argentina, and Rest of Latin America

Middle East & Africa: GCC Countries, South Africa, and Rest of Middle East & Africa

Key Players Analyzed

The Boston Beer Company, Inc., Molson Coors Beverage Company, Brew Dr. Kombucha, Health-Ade, GT's Living Foods, Kombrewcha, Flying Embers, JuneShine, Boochcraft, Unity Vibration Kombucha Beer, Wild Tonic, KYLA Hard Kombucha, Bootleg Bucha, Luna Bay Booch, Local Roots Kombucha

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