Safari Tourism Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Type (Adventure Safari, and Private Safari), By Group Type (Couples, Families, Friends, Solos), By Booking Mode (Direct Booking, and Marketplace Booking), By End-use (Male, Female, and Kids), By Nationality (Domestic, and International) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

Safari Tourism Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Type (Adventure Safari, and Private Safari), By Group Type (Couples, Families, Friends, Solos), By Booking Mode (Direct Booking, and Marketplace Booking), By End-use (Male, Female, and Kids), By Nationality (Domestic, and International) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)
Region: Global
Published: November 2023
Report Code: CGNCGS77
Pages: 233

The global safari tourism market was valued at USD 32,475.3 Million in 2022 and is anticipated to reach a value of USD 54,588.2 Million by 2030 expanding at a CAGR of 6.8% between 2023 and 2030.

Safari tourism is also known as wildlife tourism that involves observing and experiencing wildlife in their natural environment. It is type of vacation taken by adventure to view and capture wildlife that involves going into nature to watch wild animals. Safari tourism is the popular type of travelling for tourists who are interested in wildlife, adventure, and conservation. It offers tourists with unique and authentic experiences and it is a best way to learn about wildlife conservation efforts and importance of protecting endangered species. Safari tourism involves cultural interactions, wildlife observation, natural habitats, conservation and sustainability, adventure activities, photography, and videography which enhances tourists experiences. Safari tourism can be classified into adventure safari and private safari depending on the tourist interest. It can be taken by any type of groups including couples, friends, families, solos, youth groups, and corporate groups. The safari tourism market serves all demographics. Tourist can book their journey as per their convenience through online platforms or marketplace booking mode. The increasing interest of bloggers and influencers in safari travel is the major factor that drives the safari tourism market growth. The growing preference of tourists for unique and authentic holiday experiences, rise in disposable income, and growing impact of social media on travel industry are the major factors that influenced the market growth.

Safari Tourism Market Major Driving Forces

Rise in Disposable Income: The growing disposable incomes across globe has led to afford travel experiences. Rise in middle and upper-class in emerging economies is contributing to the expansion of tourism market.

Social Media and Travel Influencers: Safari tourism is growing significantly due to the increasing interest of bloggers and influencers in travelling. Travel influencers have made a considerable impact through social media platforms by sharing their experiences, and travel content online.

Growing Focus on Conservation and Sustainability: Growing awareness of the importance of wildlife conservation and sustainable tourism practices drives the safari tourism market. Wildlife conservation is essential for the preservation of the natural environment and protection of endangered species.

Increasing Demand for Unique Experiences: Tourists are increasingly seeking for unique and authentic experiences is a significant driver of the global safari tourism market. Safari tourism offers an opportunity for tourists to explore wildlife and natural landscapes in their natural habitats.

Safari Tourism Market Key Opportunities

Embracing Technology: Integration of technology such as virtual reality, and augmented reality can enhance the safari experiences in various ways. Technology can be used for automation strategy to grow further. Technology can be used for tracking and monitoring wildlife, GPS devices, drones, and camera traps can use to capture data.

Online Booking and Digital Marketing:

Expanding online presence and utilizing digital marketing tools to promote the business growth and connect with potential tourists globally. Implementation of user-friendly online booking platforms and using social media to create an effective online presence.

Customization and Personalization:

Offering customizable and personalized safari packages to tailored to diverse preferences to attract a wider range of tourists is anticipated to create excellent opportunities for market growth. Offering safaris that focus on photography and videography will further fuel the safari tourism market demand.

Safari Tourism Market Key Trends

·         Growing demand for sustainable and responsible tourism practices is an emerging market trend

·         Growing awareness of conservation and wildlife for the preservation and protection of the natural environment

·         Incorporating cultural interactions into safari tourism such as craft workshop, village visits, culinary delights, and local cuisines to enhance the tourists experience

·         Growing popularity of ecotourism and responsible travel principles that emphasize on minimizing environmental impact and supporting local communities are gaining traction among tourists

·         Integration of innovative technologies such as virtual reality, and augmented reality are becoming more prevalent

·         Implementation of user-friendly online booking platforms for travelers’ convenience, access, and flexibility to a wider range of options

·         Customized and personalized safari packages to cater to diverse preferences to attract more number of tourists

Region-wise Market Insights

Middle East & Africa accounted for the largest market share at 49.2% in 2022 whereas, Asia Pacific is expected to register the fastest growth, expanding at a CAGR of 7.2% between 2023 and 2030.

The Middle East and Africa dominated the market with a largest revenue share. The growth is attributed to the increasing preference for family vacations, strong purchasing power, rising tourism spending, and increasing per capita income in the region. Africa has the large area of tourism covered by wildlife safaris, and it is one of the idea destination for safari tourism. In North America, the demand is driven by the high disposable income, growing preference for adventure tourism with a key market the United States. Europe emphasizes on travelling with their friends and sustainable tourism practices for safari tourisms. In Asia-Pacific, the market is characterized by burgeoning middle class, growing popularity of adventure travel, and rising disposable incomes which has created an increasing demand for safari tourisms. Factors such as economic growth, leisure time, improving political stability, and growing emphasis on promoting active tourism are driving rapid expansion in Asia Pacific. Additionally, online booking platforms and digital marketing have expanded the global market reach, making it easier for consumers to access a wide range of safari tourism options.

Market Competition Landscape

The global safari tourism market is characterized by high degree of competition among a large number of companies. Key players in the safari tourism market engage in business strategies aimed at gaining a competitive edge. These strategies include product innovation, design differentiation, and the incorporation of sustainable and eco-friendly practices to meet evolving consumer trends. Emerging companies are focused on specialized product portfolio, mergers, and acquisitions to broaden their regional reach. Several major players are investing in sustainable tourism practices, promoting wildlife conservation efforts, and reducing their environmental impact. Established brands leverage their reputation for quality and reliability to maintain market share, while newer entrants focus on disruptive innovations and unique selling propositions.

The increasing trend of social media has led to companies leveraging digital marketing and social media platforms to enhance their reach and engagement with potential consumers. Direct booking and marketplace booking intensified market competition offering a different platform for both established and emerging brands to reach a wider customer base. A few players invest in innovation by implementing "cultural activities" into safari tourisms that enhance traditional experiences.

Key players in the global safari tourism market implement various organic and inorganic strategies to strengthen and improve their market positioning. Prominent players in the market include:

·         TUI Group

·         andBeyond

·         Cox and Kings Ltd.

·         Abercrombie & Kent USA, LLC.

·         Micato Safaris.

·         Backroads

·         Scott Dunn.

·         Travcoa Tours & Safaris

·         Thomas Cook Group plc

·         Singita

·         Rothschild Safaris

·         Gamewatchers Safaris Ltd.

·         Wilderness Safaris.

·         Butterfield & Robinson

Report Attribute/Metric


Market Revenue in 2022

USD 32,475.3 Million

Market Revenue in 2030

USD 54,588.2 Million

CAGR (2023 – 2030)


Base Year


Forecast Period

2023 – 2030

Historical Data

2018 to 2022

Forecast Unit

Value (US$ Mn)

Key Report Deliverable

Revenue Forecast, Growth Trends, Market Dynamics, Segmental Overview, Regional and Country-wise Analysis, Competition Landscape

Segments Covered

·   By Type (Adventure Safari, and Private Safari)

·   By Group Type (Couples, Families, Friends, Solos)

·   By Booking Mode (Direct Booking, and Marketplace Booking)

·   By End-use (Male, Female, Kids)

·   By Nationality (Domestic, and International)

Geographies Covered

North America: U.S., Canada and Mexico

Europe: Germany, France, U.K., Italy, Spain, and Rest of Europe

Asia Pacific: China, India, Japan, South Korea, Southeast Asia, and Rest of Asia Pacific

South America: Brazil, Argentina, and Rest of Latin America

Middle East & Africa:  GCC Countries, South Africa, and Rest of Middle East & Africa

Key Players Analyzed

TUI Group , andBeyond, Cox and Kings Ltd., Abercrombie & Kent USA, LLC., Micato Safaris., Backroads, Scott Dunn., Travcoa Tours & Safaris, Thomas Cook Group plc, Singita, Rothschild Safaris, Gamewatchers Safaris Ltd., Wilderness Safaris., and Butterfield & Robinson

Customization & Pricing

Available on Request (10% Customization is Free)

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