Microgreens Market Size, Trends, Share, Growth, and Opportunity Forecast, 2023 - 2030 Global Industry Analysis By Type (Broccoli, Basil, Fennel, Lettuce & Chicory, Arugula, Sunflower, Carrots, Radish, and Others), By Farming Method (Indoor Farming, Vertical Farming, Commercial Greenhouses, and Others), By Growth Medium (Coconut Coir, Peat Moss, Soil, Tissue Paper, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Restaurants, and Others) and By Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa)

The Global Microgreens Market is expected to expand at a CAGR of 6.1% between 2023 and 2030. Microgreens are small seedlings of edible vegetables and herbs harvested at an early stage of growth approximately 1-3 inches tall. Microgreens can be harvested and eaten a week to 10 days after their first true leaves appear. Microgreens are primarily grown in indoor vertical and greenhouse farming methods as they require attention and a regulated environment. Due to their small stature and intense aromatic flavor, microgreens are primarily used to enhance the color, texture, and flavors of various food dishes such as pasta, pizza, and salads. They deliver enhanced flavor and provide more concentrated nutrients than their full-grown counterparts. Microgreens contain several vitamins, minerals, and antioxidants. Microgreens are becoming increasingly popular among health-conscious consumers owing to their high concentration of vitamins, minerals, and antioxidants. Some popular varieties of microgreens are broccoli, basil, fennel, lettuce & chicory, arugula, sunflower, carrots, radish, and others. The global microgreens market is influenced by the factors such as rising health consciousness, rise in demand for indoor cultivation, increase in spending for premium food products, and growing demand for organic food.

Microgreens Market Major Driving Forces

Rising Health Consciousness: Consumers are becoming more health-conscious and seeking for healthy foods. Consumers are increasingly prioritizing healthy and nutritious foods with high levels of vitamins, minerals, and antioxidants. Microgreens are rich in vitamins, minerals, and antioxidants, making them popular among health-conscious consumers.

Rise in Demand for Indoor Cultivation: The rise in demand for indoor cultivation has a significant impact on the global microgreens market. Indoor cultivation is the cultivation of food crops in a controlled environment so that crops can be produced in any season with high productivity.

Increase in Spending for Premium Food Products: The increasing consumer spending on premium food products have a significant impact on the growth of the microgreens market. Microgreens are often considered as premium food due to their unique flavor and concentrated nutrition content.  

Growing Demand for Organic Food: The increasing demand for organic food is propelling the growth of microgreens market. Organic foods are foods that are produced by organic farming practices that prioritize environmentally sustainable and natural methods of farming by minimizing the use of synthetic chemicals. Microgreens are grown using organic farming techniques with the use of organic soil, and natural fertilizers.

Microgreens Market Key Opportunities

Expansion of Retail Sector: The retail sector is rapidly expanding with the advancement in technology. The continued growth of online retail and e-commerce platforms provides an opportunity for microgreens companies to expand their reach and strengthen their online presence. Establishing online platforms and direct-to-consumer sales channels can tailor to the preferences of consumers.

Technological Advancements: Technological advancements in microgreens production to improve the quality of production is expected to provide opportunities for market growth. Artificial intelligence is used in microgreens production or increased efficiency, yield, and quality.  Artificial intelligence is being used as a powerful tool in microgreens production. AI-powered sensors can continuously monitor temperature, humidity, and light levels in indoor growing environments.

Development of New Microgreen Varieties: The development of new microgreen varieties is anticipated to provide exciting opportunities for innovation within the agriculture and food industries. Developing microgreens with distinct and exciting flavor profiles and textures can cater to diverse consumer preferences and culinary trends.

Microgreens Market Key Trends

·         Rise in adoption of indoor cultivation due to growing population has led to increased food demand

·         Microgreens have gained popularity as they are considered as an emerging functional food

·         Growing consumer demand for high-quality, unique, and premium food products with distinct taste, and flavor profiles

·         The rising popularity of plant-based diets, including veganism and vegetarianism fueling the demand for microgreens

·         Sustainable packaging and shipping solutions to reduce the environmental impact of microgreens distribution

·         The increasing awareness and emphasis on health and nutrition have been a significant factor influencing the growth of the market

·         Increasing investments in research and development of new microgreen varieties with enhanced flavors, and nutrition content

Market Competition Landscape

The global microgreens market is characterized by high degree of competition among a large number of plyers. The key players in the microgreens market are driving growth through strategies initiatives. These strategies include product innovation, flavor differentiation, and the incorporation of eco-friendly and innovative farming practices to meet evolving consumer preferences. These major players are increasingly investing in research and development to develop new microgreen verities. Established brands leverage their reputation for quality and reliability to maintain market share, while newer entrants focus on disruptive innovations and unique selling propositions.

Key players in the global microgreens market implement various organic and inorganic strategies to strengthen and improve their market positioning. Prominent players in the market include:

·         Farmbox Greens

·         2BFresh

·         AeroFarms

·         Bowery Farming Inc.

·         Charlie’s Produce

·         Fresh Origins.

·         GoodLeaf Farms

·         Gotham Greens

·         Living Earth Farm

·         Madar Farms

·         Metro Microgreens

·         The Chef's Garden Inc.,

·         Syngenta

·         Dümmen Orange