Reports
The Global Lip Scrub Market was valued at USD 102.5 Million in 2024 and is anticipated to reach a value of USD 172.46 Million by 2032 expanding at a CAGR of 6.72% between 2025 and 2032.
The United States currently leads the global lip scrub market, with increasing demand for natural and organic lip care products among Gen Z and millennial consumers who prioritize aesthetic self-care routines.
The global lip scrub industry is witnessing consistent growth due to rising consumer awareness of lip care, increasing demand for clean beauty products, and the influence of beauty trends popularized through social media. As exfoliating lip treatments gain traction, brands are responding with a variety of sugar-based, vegan, and tinted lip scrubs catering to diverse preferences. The market also benefits from seasonal demand spikes, especially during winter months when lip dryness peaks. In 2024, sugar-based scrubs accounted for over 35% of the total market share due to their gentle yet effective exfoliating properties. Moreover, e-commerce platforms have contributed over 40% of total lip scrub sales globally, driven by influencer-led marketing and subscription-based beauty boxes. This shift in consumer behavior towards digital-first purchases is also influencing packaging, with brands investing in sustainable and aesthetic formats to attract eco-conscious buyers.
Artificial Intelligence (AI) is rapidly transforming the global lip scrub market by reshaping how products are developed, marketed, and sold. AI-powered trend forecasting tools are enabling beauty brands to identify emerging lip care preferences, such as demand for hybrid lip scrub-balm combinations or flavor-infused exfoliants. Through machine learning algorithms, companies are also analyzing consumer reviews and social media trends in real-time to refine formulations and improve product performance. This technology-driven approach not only speeds up product development cycles but also enhances personalization in lip care.
Moreover, AI tools are facilitating hyper-targeted marketing campaigns in the lip scrub industry. By analyzing demographic behavior and user engagement across platforms like TikTok, Instagram, and Pinterest, brands are able to recommend lip scrub products that align with skin tone, usage habits, and regional preferences. Retailers are leveraging AI-powered virtual try-ons and AR filters to simulate lip texture effects post-exfoliation, increasing digital engagement and conversion rates. In addition, supply chain optimization through AI is reducing inventory wastage and ensuring timely delivery of trending lip products, especially limited-edition seasonal scrubs. As AI integration deepens, the global lip scrub market is expected to witness smarter innovation, sustainable growth, and enhanced customer loyalty through data-backed experiences.
“In January 2024, L'Oréal’s tech incubator announced an AI-powered innovation in the lip care segment with a smart analysis device integrated into their skincare diagnostic tool, which now includes lip texture and hydration assessment to recommend personalized lip scrub solutions.”
The demand for organic and cruelty-free beauty products is driving the growth of the lip scrub market. With an increasing number of consumers seeking ethical beauty solutions, brands are responding by offering products that are free from harmful chemicals, parabens, and artificial fragrances. In 2024, over 40% of consumers in the beauty segment were actively looking for eco-friendly and natural ingredients in their beauty products. This trend has pushed lip scrub manufacturers to focus on cleaner formulations, with organic sugar and plant-based oils being the most common ingredients. The rise of clean beauty movements, particularly in North America and Europe, has significantly contributed to the growth of this segment.
The growing preference for premium, organic lip scrubs has resulted in higher price points, which can limit accessibility for some consumer groups. Despite the growth of the clean beauty trend, high-end natural lip scrub products remain out of reach for budget-conscious shoppers. Additionally, the market faces competition from lower-priced alternatives such as DIY lip scrubs that consumers can easily prepare at home. In 2024, around 25% of consumers indicated they preferred to make their lip scrubs using common household ingredients like sugar and honey due to cost concerns. This limitation in accessibility can hinder the market's growth, especially in emerging economies where affordability remains a significant factor.
The expansion of e-commerce platforms presents a significant opportunity for growth in the lip scrub market. Online beauty retailing has surged, with platforms like Amazon, Sephora, and niche beauty e-tailers offering a wide range of lip care products. This has allowed small and medium-sized brands to reach global markets without the need for traditional retail spaces. Moreover, influencer marketing on social media platforms like Instagram and TikTok has driven sales, with beauty influencers recommending specific lip scrub products to their followers. In 2024, 55% of beauty product purchases were influenced by social media, and lip care brands are capitalizing on this trend to reach a broader audience through targeted campaigns and sponsored content.
The lip scrub market is becoming increasingly saturated, making it difficult for new entrants to establish a foothold and for existing brands to maintain market share. With a wide variety of products available, from basic sugar-based scrubs to luxury exfoliating balms, consumers are faced with numerous options. This intense competition forces brands to continuously innovate, improve product quality, and differentiate themselves. In 2024, the top 10 global lip scrub brands accounted for over 60% of the market share, leaving little room for newcomers. As a result, brands must invest significantly in marketing, research, and product development to stand out in this crowded space, which presents a significant challenge for both new and established companies.
• Rise in Demand for Vegan and Organic Lip Scrubs: Consumers are increasingly seeking vegan and organic lip care products, fueling the rise of natural lip scrubs. These products, free from synthetic chemicals and cruelty, are gaining popularity among health-conscious individuals. The preference for clean beauty has led to a significant uptick in sales of lip scrubs made from natural exfoliants like sugar, salt, and plant-based oils. The growing trend of organic beauty is particularly strong in North America and Europe, where over 40% of beauty consumers actively seek out cruelty-free and eco-friendly products.
• Customization and Personalization in Lip Care: As personalization continues to shape the beauty industry, more brands are offering customized lip scrubs. Personalized formulations based on skin type, lip sensitivity, or specific needs are becoming more common. Consumers are increasingly looking for products tailored to their unique preferences, whether it’s a specific fragrance, texture, or ingredient profile. With the help of advanced data analytics and consumer feedback, brands are creating bespoke products that resonate with niche markets and drive loyalty, particularly among younger audiences who prioritize individuality in their beauty routines.
• Influence of Social Media and Influencer Marketing: Social media platforms, particularly Instagram and TikTok, are playing a crucial role in promoting lip scrub products. Beauty influencers are now key drivers of sales in the lip care category. Their product reviews, tutorials, and recommendations shape consumer purchasing decisions. The visual nature of these platforms has created a demand for aesthetically pleasing packaging and products that perform well in photos and videos. This trend is especially strong among Generation Z and millennial consumers, who are more likely to purchase beauty products after seeing them promoted on social media.
• Sustainability and Eco-Friendly Packaging: As sustainability becomes a major priority for consumers, lip scrub brands are increasingly investing in eco-friendly packaging solutions. Biodegradable, recyclable, and reusable packaging options are now highly sought after. Brands are moving away from single-use plastic containers and opting for materials such as glass, aluminum, and bamboo. This trend is driven by consumer demand for more sustainable products, with over 60% of beauty shoppers in 2024 stating that they prefer brands with eco-conscious packaging. The focus on sustainability not only meets consumer expectations but also aligns with global initiatives to reduce plastic waste.
The global lip scrub market is segmented based on type, application, and end-user insights. By type, the market includes sugar-based, salt-based, and other types of lip scrubs, each catering to varying consumer preferences. Sugar-based scrubs are the most popular due to their gentleness and exfoliating properties. In terms of application, lip scrubs are mainly used in personal care routines, including daily skincare and occasional use as a part of lip treatments. The end-users of lip scrubs are primarily individual consumers, although beauty salons and spas also contribute significantly to the market. Each of these segments is witnessing specific growth patterns influenced by consumer demand for organic and personalized lip care products.
The lip scrub market is primarily divided into sugar-based, salt-based, and other types, with sugar-based scrubs being the most dominant. Sugar-based lip scrubs account for more than 45% of the market share due to their gentle exfoliating properties and suitability for all skin types. These scrubs effectively remove dead skin cells without causing irritation, making them a favorite among consumers seeking natural and mild exfoliation. Salt-based lip scrubs, although effective, represent a smaller segment because of their slightly abrasive texture, which can be harsh for sensitive skin. Other types of lip scrubs, such as those containing microbeads or other exfoliating ingredients, are emerging but currently occupy a niche market. The sugar-based segment is not only the largest but also the fastest-growing due to the rising trend in clean beauty and natural ingredients.
Lip scrubs are primarily used in personal care applications, including daily skincare routines and occasional exfoliating treatments. The personal care segment leads the market, capturing around 70% of the overall market share. Daily skincare application is the most common use, as lip scrubs help to maintain smooth and hydrated lips, especially during harsh weather conditions like winter. Additionally, seasonal usage of lip scrubs has contributed to growth during colder months, with consumers seeking products to combat dryness and chapped lips. The fastest-growing segment, however, is the occasional use category, which is gaining momentum among consumers seeking periodic lip care treatments. With growing interest in self-care and beauty routines, consumers are increasingly incorporating lip scrubs into their occasional pampering sessions, driving demand in this segment.
The end-user segment for lip scrubs is primarily composed of individual consumers, beauty salons, and spas. Individual consumers dominate the market, making up over 80% of the market share. This segment is driven by the growing trend of at-home skincare routines, where consumers are investing in high-quality beauty products for personal use. Among individual consumers, millennials and Gen Z are the most prominent buyers, driven by the popularity of skincare and beauty routines on social media platforms. Beauty salons and spas, although a smaller segment, are seeing significant growth as consumers seek professional lip care treatments. The fastest-growing end-user segment is the spa and salon industry, as more people opt for professional treatments for skin exfoliation and lip rejuvenation, particularly in premium segments.
North America accounted for the largest market share at 42% in 2024, however, Asia-Pacific is expected to register the fastest growth, expanding at a CAGR of 7.8% between 2025 and 2032.
North America has been a dominant region due to the high consumer demand for premium beauty and skincare products. On the other hand, the growing adoption of natural and organic beauty products in the Asia-Pacific region is contributing to a rapid expansion of the lip scrub market. Both regions are expected to continue to drive global market growth, albeit at different paces. While North America remains a significant market player, Asia-Pacific’s increasing beauty consciousness is providing robust growth opportunities.
North America remains a leader in the global lip scrub market, contributing the largest share, driven by strong demand for skincare and beauty products among consumers, particularly in the U.S. and Canada. The preference for natural and organic lip scrubs continues to grow, with sugar-based scrubs leading the demand. Moreover, beauty influencers and social media platforms are significantly shaping consumer preferences, making North America a hotspot for beauty trends, including the rising interest in lip exfoliation products. The increasing awareness about lip care and exfoliation, coupled with high disposable incomes, is expected to maintain North America's dominance.
Europe has witnessed a steady growth in the lip scrub market, with countries like the UK, Germany, and France leading the demand. The market in Europe is driven by the increasing trend of clean and sustainable beauty, as consumers are opting for organic and cruelty-free lip care products. The growing awareness of personal skincare routines and lip care, especially in colder climates, is fueling demand for lip scrubs. In addition, European consumers are highly inclined towards premium and niche beauty products, driving growth in the segment. This trend is particularly visible in Western and Northern Europe, where personal care spending continues to increase.
Asia-Pacific is the fastest-growing region in the global lip scrub market, with rapid expansion driven by increasing beauty consciousness and higher disposable income in countries like China, Japan, and India. The demand for natural, vegan, and organic lip scrubs is rising as consumers become more knowledgeable about skincare products and their ingredients. Moreover, the influence of social media, particularly in countries like South Korea and China, is propelling the growth of beauty products, including lip care. The increasing number of beauty salons and spas in the region is also contributing to the expansion of the lip scrub market.
South America, while a smaller market compared to North America and Europe, is experiencing steady growth in the lip scrub sector. Brazil is leading the market in this region, with an increasing interest in beauty and skincare products, especially among millennials and Generation Z. The demand for lip scrubs in South America is driven by the growing trend of personal care routines and a heightened focus on natural ingredients. While the market is still developing, the adoption of lip care products is on the rise, with consumers increasingly seeking more sustainable and organic lip scrub options.
The Middle East and Africa are emerging markets for the lip scrub industry, with countries like the UAE, Saudi Arabia, and South Africa showing potential. In these regions, growing disposable incomes and a rising focus on personal grooming among both men and women are driving demand. The increasing popularity of luxury and premium beauty products is also aiding the growth of the lip scrub market. The trend of using natural ingredients, such as organic sugars and oils, is catching on, particularly in the Middle Eastern markets. The region’s young and fashion-forward consumer base is boosting the demand for beauty and skincare innovations, including lip care products.
United States: 28%
The U.S. holds the largest market share due to high consumer demand for premium beauty products and a strong inclination towards lip care routines.
Germany: 17%
Germany leads in Europe, driven by a growing preference for natural and organic lip care products, alongside the country's strong beauty and skincare market.
The global lip scrub market is highly competitive, with several well-established players and emerging brands vying for market share. Major companies in the market are focusing on expanding their product portfolios by introducing innovative and organic lip scrubs, targeting consumers who are increasingly conscious about ingredient quality and sustainability. The competition is primarily driven by the rising demand for natural, cruelty-free, and eco-friendly products, as well as the growing trend of personalized beauty solutions. Players in the market are also focusing on online sales channels, as e-commerce platforms become increasingly popular for purchasing beauty and skincare products. Additionally, social media platforms and influencers play a significant role in shaping consumer preferences, thus boosting the market competition. Companies are also engaging in strategic partnerships, collaborations, and acquisitions to strengthen their market position and enhance their distribution networks globally.
Lush Fresh Handmade Cosmetics
Burt’s Bees
Sara Happ, LLC
Fresh, Inc.
Kiehl’s Since 1851
The Body Shop International Limited
EOS Products, LLC
Bliss World LLC
Frank Body
Palina Cosmetics
The technological advancements in the lip scrub market have been primarily driven by innovations in formulations and packaging, catering to the growing demand for sustainable and eco-friendly products. One significant technological development is the use of biodegradable exfoliants, such as plant-based microbeads and natural sugars, which have replaced traditional plastic-based exfoliants. This shift is largely due to increasing consumer awareness about environmental impact and regulations aimed at reducing plastic waste.
Moreover, the integration of AI in product development is gaining momentum, where brands use AI-based algorithms to analyze consumer feedback and create personalized lip care solutions. This technology allows for the creation of customized lip scrub formulations based on individual skin types, sensitivities, and preferences, offering consumers a more tailored product.
Another notable advancement is the use of advanced packaging technologies, such as airless pumps and recyclable materials, which help in preserving the efficacy of lip scrubs while contributing to sustainability. Additionally, the incorporation of smart technology, such as "smart packaging" that provides consumers with real-time product information and usage recommendations, is becoming increasingly popular.
The focus on innovation within the lip scrub market is not just limited to product formulations but also extends to digitalization, where augmented reality (AR) is used to allow consumers to virtually try products before purchasing, enhancing the online shopping experience. These technological trends are expected to continue shaping the market's future, aligning with the demand for personalized, eco-conscious, and advanced beauty products.
In September 2023, Maybelline launched the Baby Lips Soft Scrub, a gentle exfoliating lip care product enriched with jojoba oil and shea butter, designed to provide soft and kissable lips.
In March 2023, Sugar Cosmetics introduced the SUGAR Tipsy Lips Scrub + Balm Duo, a 2-in-1 lip care essential featuring a gentle exfoliating scrub on one side and a deeply nourishing lip balm on the other.
In June 2024, Maed Beauty, founded by Denise Vasi, introduced a four-piece lip care collection, including the Reveal Lip Polish, which emphasizes the importance of lip care and preparation, offering products with a proprietary bioactive complex for lip health.
In April 2025, YSE Beauty, founded by Molly Sims, launched a new collection of “Like a Gloss Lip Tint” under her beauty brand, inspired by customer love for the texture and hydration of the original “Like a Gloss Lip Mask” introduced in 2024, offering four universally flattering shades infused with skincare ingredients like hyaluronic acid, coconut oil, and shea butter.
The scope of the global lip scrub market report encompasses a detailed analysis of various factors shaping the industry, including product innovation, market trends, consumer preferences, and competitive dynamics. This report covers the global market landscape, providing insights into regional and international trends that are influencing the growth trajectory of lip scrubs. It highlights key market segments, including different types of lip scrubs such as exfoliating, hydrating, and nourishing varieties, along with their applications in various consumer categories like personal care and cosmetics.
The market report also examines the evolving consumer demand for natural and organic ingredients, with a particular focus on sustainable and eco-friendly products. As the beauty industry continues to move towards more sustainable practices, there is an increasing demand for lip scrubs that are free from harmful chemicals, with many consumers opting for products made from plant-based, biodegradable, and cruelty-free ingredients. The report explores these shifts in consumer behavior, offering valuable insights into future growth areas.
Moreover, the scope of the report includes a comprehensive analysis of the competitive landscape, providing profiles of key players, their strategies, and product innovations. It also looks at emerging markets and their potential impact on the global lip scrub market. With a focus on technological advancements, consumer trends, and industry developments, the report serves as a strategic guide for businesses and stakeholders seeking to capitalize on opportunities in the lip scrub market.
| Report Attribute/Metric | Report Details |
|---|---|
|
Market Revenue in 2024 |
USD 102.5 Million |
|
Market Revenue in 2032 |
USD 172.46 Million |
|
CAGR (2025 - 2032) |
6.72% |
|
Base Year |
2024 |
|
Forecast Period |
2025 - 2032 |
|
Historic Period |
2020 - 2024 |
|
Segments Covered |
By Types
By Application
By End-User
|
|
Key Report Deliverable |
Revenue Forecast, Growth Trends, Market Dynamics, Segmental Overview, Regional and Country-wise Analysis, Competition Landscape |
|
Region Covered |
North America, Europe, Asia-Pacific, South America, Middle East, Africa |
|
Key Players Analyzed |
Lush Fresh Handmade Cosmetics, Burt’s Bees, Sara Happ, LLC, Fresh, Inc., Kiehl’s Since 1851, The Body Shop International Limited, EOS Products, LLC, Bliss World LLC, Frank Body, Palina Cosmetics |
|
Customization & Pricing |
Available on Request (10% Customization is Free) |
